GIVEAWAY: Macy’s Fall Campaign – $25 gift card

by Holly on September 25, 2010

Winners will be chosen
I received an email about Macy’s Fall advertising campaign and wanted to share it with you.
This fall, Macy’s invites you to “Find Your Magic” with their latest campaign.
Harnessing the power of the magical Macy’s brand, the campaign aims to dazzle and delight customers. With a new iconic television spot, magic in-store elements, and an engaging online destination at, Macy’s has created a sense of fantasy with fresh and fun experiences for customers every day. More details below:

“Find Your Magic” TV Commercial – On September 12th, Macy’s revealed their most ambitious commercial yet showing the inner workings of the magic of Macy’s. The spot features celebrity designers including Sean “Diddy” Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump. 

“Fashion Director Daily Fashion Challenges” – Coming back again, Macy’s is inviting users to take part in the Fashion Director Daily Fashion Challenges for a daily chance to win $100 Macy’s gift cards online and at participating locations. – The enchantment of the campaign also extends online at Featuring fall fashion previews, Macy’s Fashion Director hosted by Clinton Kelly, magic videos with style tips and great finds, as well as other fun behind the scenes content – the site is the home base for virtual acts of magic.

Macy’s Shopping Bag Dress Displays – To drive the magic bag message in-store, Macy’s is displaying over the top dresses made entirely from the shopping bag that measure approximately 10 feet high at 100 Macy’s locations nationwide!

Growing up in Wyoming, there really isn’t any such thing as any kind of department store, let alone a major one like Macy’s.  Every Thanksgiving, I would get up (usually just me, before everyone else) and watch the parade on TV.  It all seemed so far away – so exotic – so magical!

Since I moved to Utah years ago I’ve gotten more used to having access to stores and resources, but interestingly enough, when Macy’s opened here a few years ago – that magic wasn’t diminished and I found that, even though I had lost some of the excitement and taken things for granted a bit with their availability.  This was Macy’s! The place childhood dreams were made of.

That is what their new campaign made me think of instantly, and all the times I’ve seen the new commercial it just reminds me of that feeling of wonder.  If you haven’t seen the commercial, you should watch it – it’s pretty fun!

To win, please tell me your favorite part of the new commercial. 
Leave a comment (no anonymous comments please – U.S. winners only – sorry!).
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Mami2jcn September 25, 2010 at 11:55 pm

Besides all the celebrities, I really liked seeing the parade balloons, especially Snoopy.

mami2jcn at gmail dot com

suburban prep September 26, 2010 at 1:20 am

I think it is cute with Jessica Simpson going up with the balloon.

msgb245 at gmail dot com

Larie September 26, 2010 at 1:20 am

I liked the fantasy elements…so fun! Like J.Lo making a flower bloom 🙂

Sarah Richie September 26, 2010 at 2:20 am

martha stewart and the confetti! hahahah. love it

Brooke September 26, 2010 at 2:48 am

It was funny to see all the famous actor cameos. J Lo, P Diddy, Martha Stewert, Jessica Simpson, Donald Trump. Made me laugh.

JC September 26, 2010 at 4:03 am

My favorite part is the last part when it show the shoes warehouse, wow!

Natalie Jane September 26, 2010 at 4:24 am

I like that it really does look like that in the Macy's employee section! Except for all the elves…

Fallon September 26, 2010 at 5:14 am

I get a warm and fuzzy feeling seeing the parade balloons, snow, elves.. Cute commercial!

Ashley September 26, 2010 at 4:37 pm

I think it was funny that when the guy finally comes back from getting the shoe, the woman asks for another one.

Tiffany September 26, 2010 at 6:46 pm

I liked seeing the Rockettes. Also, Martha Stewart and her cupcakes.

EMSFS September 26, 2010 at 11:27 pm

I really like all the parade balloons. I have watched the Macys Thanksgiving Day parade for years- it is a tradition in our house. I always love to see the new balloons that appear every year- they are huge!

emsfsemsfs at gmail dot com

Elaine September 27, 2010 at 4:25 pm

I love it when Jessica Simpson flies up with the balloon!

CLOTHED MUCH, a modest fashion blog

theamazingjohnsons September 27, 2010 at 8:11 pm

I liked that the lady asks for another shoe at the end.
tiffdeon at yahoo dot com

Gourmified September 28, 2010 at 3:07 am

The parade balloons, all the way! How cool is that too see those! I love the Macy's parade!

Cardboard Hour September 28, 2010 at 3:25 pm

I really like P Diddy's role in this! Hah!

thewhimsicalcupcake September 28, 2010 at 4:50 pm

i love the GINORMOUS wall-o-shoes!! and the squeal jessica lets out when she gets to the top on her balloon 😉 adorable!

tristatecruisers September 29, 2010 at 3:45 pm

i like where jessica was lifted off on a balloon. 🙂 that's funny!!

tristatecruisers at yahoo dot com

The Bentley Family and Aussiemuminthekitchen September 29, 2010 at 7:54 pm

I just love JLo's hair….I want it!

The Bentley Family and Aussiemuminthekitchen September 29, 2010 at 7:54 pm

I just love JLo's hair….I want it!

meeyeehere September 30, 2010 at 2:09 pm

Donald Trump was my most favorite in this!!! Ha!!!

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