“Find Your Magic” TV Commercial – On September 12th, Macy’s revealed their most ambitious commercial yet showing the inner workings of the magic of Macy’s. The spot features celebrity designers including Sean “Diddy” Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump.
“Fashion Director Daily Fashion Challenges” – Coming back again, Macy’s is inviting users to take part in the Fashion Director Daily Fashion Challenges for a daily chance to win $100 Macy’s gift cards online and at participating locations.
Macys.com/findyourmagic – The enchantment of the campaign also extends online at www.macys.com/findyourmagic. Featuring fall fashion previews, Macy’s Fashion Director hosted by Clinton Kelly, magic videos with style tips and great finds, as well as other fun behind the scenes content – the site is the home base for virtual acts of magic.
Macy’s Shopping Bag Dress Displays – To drive the magic bag message in-store, Macy’s is displaying over the top dresses made entirely from the shopping bag that measure approximately 10 feet high at 100 Macy’s locations nationwide!
Growing up in Wyoming, there really isn’t any such thing as any kind of department store, let alone a major one like Macy’s. Every Thanksgiving, I would get up (usually just me, before everyone else) and watch the parade on TV. It all seemed so far away – so exotic – so magical!
Since I moved to Utah years ago I’ve gotten more used to having access to stores and resources, but interestingly enough, when Macy’s opened here a few years ago – that magic wasn’t diminished and I found that, even though I had lost some of the excitement and taken things for granted a bit with their availability. This was Macy’s! The place childhood dreams were made of.
That is what their new campaign made me think of instantly, and all the times I’ve seen the new commercial it just reminds me of that feeling of wonder. If you haven’t seen the commercial, you should watch it – it’s pretty fun!